Order your Choice chicory seed early this season and you could score more than just a high-performing summer crop.

Register, place your order, and you’ll receive:

• A FREE Swazi Doughroaster Fleece Jersey

• Entry to win your seed order back
  (up to 10 hectares / 100 kg)

   

   

*T&Cs apply – see below for details

1. Register online

Sign up (on this webpage) by 15 July 2026 or you can do it in person by seeing us at site PD11, in the main pavilion, at National Fieldays^®.

Once registered, you’ll receive a unique redemption code by email.

2. Order your seed

Place your Choice chicory seed order through your preferred retailer.

To qualify, your order must:

• Include your redemption code
• Be placed by 5 pm, 30 September 2026
• Be at least 4 hectares (32 kg)

3. Get rewarded

Once your order is confirmed:

• You’ll receive a Swazi Doughroaster Fleece Jersey
• You’ll be automatically entered into the prize draw to win your order back!

• Your redemption code is essential - don’t forget to provide it when ordering
• Orders must meet the minimum order requirement: 4 hectares (32 kg).
• Promotion is subject to seed availability
• Cancelled orders are not eligible
• Fleece jerseys are available while stocks last (closest size supplied if needed)

Chicory is a herb with a deep taproot capable of providing high volumes of very high quality forage throughout the summer and autumn months. This makes Choice chicory an excellent option as a 6-8 month multi-graze summer crop to supplement milking cows when ryegrass growth rates and quality are poor.

Choice has been thoroughly proven on farms and in research to substantially increase milksolids production in dairy systems across New Zealand.

• A long-lived chicory with strong persistence
• Certified chicory variety
• Superior disease tolerance
• Improved drymatter production
• Ideal for short term ‘finishing’ or dairy pastures